Skin lightening creams and face washes are not specifically or solely aimed at the duskier population. What appears as biasness and chauvinism on the outside is not really that harsh an issue in actuality. In the overtly busy world, when one hardly gets the time to take care of themselves, face wash and creams take care of the pigmentation and help retain the natural colour of the skin. The bestiality of sun rays can sap all the glow and sheen off the face, and not to forget the natural skin colour. This may end up making the skin look pathetically pale and dark. And for that reason precisely, the whitening creams are used.
As it eventually turns out, the blazing sun and pollution makes the skin gives a tough time to the delicate skin. To shield the delicacy and sustain the radiance, whitening creams or even sunscreens with an average SPF of 30, become imperative. Even when you think you don’t need a cream or a sunscreen, you DO need it. The notion that fairness creams and sunscreens are only for the people who have dull skin and only when the scorching sun is doing the rounds is awfully wrong. Everybody, irrespective of their skin tone and time of the day need skin whitening face wash and cream at the helm of their daily affairs!
Chuck out the preposterous notion that fairness creams are biased. Because, as it turns out, they are not!